Saturday, May 19, 2012

InfoQ: Machine Learning on Big Data for Personalized Internet Advertising

InfoQ: Machine Learning on Big Data for Personalized Internet Advertising
Slide: http://www.infoq.com/pdfdownload.action?filename=presentations%2FQConSF2011-MichaelRecce-MachineLearningonBigDataforPersonalizedInternetAdvertising.pdf

Summary
Michael Recce discusses how advertising works and what algorithms Quantcast uses to analyze large amounts of data in order to find out what people are interested in.


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