InfoQ: Machine Learning on Big Data for Personalized Internet Advertising
InfoQ: Machine Learning on Big Data for Personalized Internet Advertising
Slide: http://www.infoq.com/pdfdownload.action?filename=presentations%2FQConSF2011-MichaelRecce-MachineLearningonBigDataforPersonalizedInternetAdvertising.pdf
Slide: http://www.infoq.com/pdfdownload.action?filename=presentations%2FQConSF2011-MichaelRecce-MachineLearningonBigDataforPersonalizedInternetAdvertising.pdf
Summary
Michael Recce discusses how advertising works and what algorithms Quantcast uses to analyze large amounts of data in order to find out what people are interested in.
Michael Recce discusses how advertising works and what algorithms Quantcast uses to analyze large amounts of data in order to find out what people are interested in.
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